10 Event Engagement Tools to Keep the Fire Burning After Your Event

Introduction: Why Post-Event Engagement Matters

A great event doesn’t end when the doors close—it should be the beginning of an ongoing conversation. The challenge? Keeping attendees engaged long after the final session. By using the right event engagement tools, you can extend conversations, nurture relationships, and increase audience retention long after event day.

Here are 10 powerful tools that will help you keep the fire burning after your event.

1. HubSpot – Post-Event Email & Nurturing

📌 Why You Need It: Email marketing is one of the most effective ways to keep attendees engaged. HubSpot allows you to create automated post-event sequences, personalized follow-ups, and content drip campaigns to keep the conversation going.

✅ Key Features:
• Automated email workflows for post-event nurturing
• Personalized follow-ups based on attendee behavior
• Lead scoring to track and identify engaged attendees

📊 How to Measure Success:
• Email open & click-through rates (above 30% = strong engagement)
• % of attendees who register for follow-up content
• % of attendees who convert to customers after the event

Learn more about Hubspot.

2. Grandstand – Custom Event Apps & Ongoing Engagement

📌 Why You Need It: A great event experience doesn’t end when attendees leave. Grandstand Apps helps you create a custom-branded event app that keeps attendees engaged before, during, and long after your event with interactive content, push notifications, and exclusive resources.

✅ Key Features:
• Custom event apps with your branding
• Push notifications for post-event updates & engagement
• Interactive content like polls, surveys, and gamification

📊 How to Measure Success:
• % of attendees who keep the app installed post-event
• Engagement with post-event push notifications (open & click rates)
• Survey participation & interaction with in-app content

Learn more about Grandstand.

3. Slido – Interactive Q&As & Polling

📌 Why You Need It: Engagement shouldn’t stop when the event ends. Slido helps you collect attendee feedback, run interactive post-event Q&As, and keep conversations going.

✅ Key Features:
• Live polling & post-event surveys
• Interactive Q&A tools
• Word clouds & quizzes

📊 How to Measure Success:
• % of attendees who complete post-event surveys
• Engagement rate on follow-up Q&A sessions
• Survey response quality & actionable insights

Learn more about Slido.

10. Pictory – Best for Repurposing Event Video Content

📌 Why You Need It: Your event’s best moments shouldn’t fade after event day. Pictory helps you transform event recordings into short, engaging video clips that can be shared across social media, email campaigns, and your website—keeping attendees engaged long after the event ends.

✅ Key Features:
• AI-powered video editing & transcription
• Automatic highlight reels from event recordings
• Text-to-video conversion for repurposing key insights

📊 How to Measure Success:
• % of attendees who watch post-event highlight videos
• Engagement metrics on repurposed content (social shares, likes, and comments)
• % of event video viewers who take a follow-up action (subscribe, sign up, etc.)

Learn more about Pictory.

5. Splash – Post-Event Surveys & Follow-Ups

📌 Why You Need It: Collecting feedback from attendees is critical for improving future events. Splash automates survey distribution, attendee feedback collection, and post-event follow-ups.

✅ Key Features:
• Post-event surveys & analytics
• Automated attendee follow-up emails
• Event performance tracking

📊 How to Measure Success:
• % of attendees who complete post-event surveys
• Attendee satisfaction scores
• % of survey respondents who express interest in future events

Learn more about Splash.

6. Bizzabo – Year-Round Event Engagement

📌 Why You Need It: Bizzabo is an all-in-one event platform with tools to engage attendees before, during, and after your event.

✅ Key Features:
• AI-powered networking & matchmaking
• Post-event content hosting & access
• Virtual event capabilities for ongoing engagement

📊 How to Measure Success:
• % of attendees who access post-event content
• Engagement levels in post-event networking features
• Retention rate of attendees for future events

Learn more about Bizzabo.

7. Twilio – Personalized SMS & Attendee Engagement

📌 Why You Need It: Email follow-ups are effective, but SMS and mobile messaging offer even higher open rates and instant engagement. Twilio helps you send personalized event follow-ups, reminders, and exclusive content directly to attendees’ phones—keeping them engaged well beyond event day.

✅ Key Features:
• Automated SMS and WhatsApp messaging for post-event updates
• Personalized attendee follow-ups and engagement reminders
• Two-way messaging for surveys, polls, and real-time Q&A

📊 How to Measure Success:
• SMS open & response rates (typically 90%+ within 3 minutes)
• % of attendees who engage with post-event text campaigns
• Click-through rates on SMS follow-up links

Learn more about Twilio.

8. Circle – Building a Private Event Community

📌 Why You Need It: Events shouldn’t be one-time experiences. Circle helps you create a private, branded community where attendees can continue networking, sharing insights, and engaging with your content long after the event ends.

✅ Key Features:
• Private discussion spaces for attendees
• Integrated content hosting (videos, articles, and resources)
• Member profiles & networking tools for year-round engagement

📊 How to Measure Success:
• % of attendees who join the post-event community
• Engagement levels (posts, comments, reactions per member)
• Community retention rate (active members after 30-60 days)

Learn more about Circle.

9. Eventbrite – Event Series & Repeat Attendance

📌 Why You Need It: If your goal is to turn one-time attendees into repeat participants, Eventbrite allows you to automate event reminders, discounts, and promotions for future events.

✅ Key Features:
• Automated event reminders for past attendees
• Repeat attendee tracking & special offers
• Post-event email campaigns

📊 How to Measure Success:
• % of past attendees who register for your next event
• Open & click-through rates on post-event promotions
• Referral sign-ups from past attendees

Learn more about Eventbrite.

10. Aspire – Best for Influencer & Ambassador Engagement

📌 Why You Need It: Your event’s impact doesn’t have to end when the doors close. Aspire helps you partner with influencers, brand ambassadors, and past attendees to keep the conversation going long after the event ends—driving continued awareness, engagement, and excitement.

✅ Key Features:
• Influencer & brand ambassador management tools
• Automated campaign tracking & performance analytics
• Seamless collaboration with content creators & attendees

📊 How to Measure Success:
• % of attendees who engage with influencer-generated content post-event
• Social media reach & engagement from ambassador campaigns
• Referral sign-ups or ticket sales from ambassador promotions

Learn more about Aspire.

Final Thoughts: The Right Tools for Lasting Engagement

Post-event engagement is the key to building a loyal audience and driving long-term event success. The tools above can help you keep conversations going, build community, and increase retention.

Want more recommendations? Explore all event marketing tools here: EventMarketingTools.com/products.