AskNicely

Origin and Foundation:
AskNicely was founded in 2014 in Auckland, New Zealand, to help businesses enhance their customer experiences through real-time feedback. The company focuses on empowering teams with actionable insights to improve customer satisfaction and loyalty.

Mission and Purpose:
AskNicely’s mission is to make customer experience a daily habit for businesses by providing tools that collect feedback and drive action at every level of the organization.

Key Markets and Genres Supported:
AskNicely serves:

• SaaS and technology companies.
• Hospitality and service industries.
• Event organizers focused on post-event attendee satisfaction.
• Retail and e-commerce businesses.

Key Things Event Marketers Should Know:

• Real-Time Feedback: Collect attendee feedback through Net Promoter Score (NPS) surveys or custom questionnaires.
• Actionable Insights: Turn survey responses into meaningful actions to improve future events.
• Team Empowerment: Share insights directly with teams to drive service improvements.
• Integration-Friendly: Works with CRM tools like Salesforce and HubSpot for streamlined workflows.

Flagship Products:

1. AskNicely NPS: A leading tool for measuring and improving Net Promoter Scores.
2. Customer Experience Platform: Enables real-time insights and team-level accountability.
3. Integration Suite: Connects with third-party apps to automate feedback collection and analysis.