Brandwatch

Brandwatch is a leading digital consumer intelligence and social media management company that empowers businesses to understand and engage with their customers across various online platforms. Founded in 2007 by Giles Palmer and headquartered in Brighton, United Kingdom, Brandwatch has established a global presence with 17 offices worldwide, including locations in New York, London, Copenhagen, Berlin, and Singapore.

In 2021, Brandwatch was acquired by Cision, a global leader in consumer and media intelligence, engagement, and communication solutions, for $450 million. This acquisition has enabled Brandwatch to integrate its advanced social media analytics and monitoring capabilities with Cision's comprehensive suite of services, providing clients with enhanced tools for market research, brand analysis, and consumer engagement.

Brandwatch's product offerings are divided into two main categories:

• Consumer Intelligence: This includes products like Consumer Research, Vizia, and Reviews, which archive social media data from over 100 million online sources. These tools enable companies to conduct in-depth market research and analyze their brand's online presence.
• Social Media Management: Comprising products such as Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen, this suite allows businesses to manage and optimize their social media activities effectively. Many of these tools originated from Falcon.io, a company acquired by Cision in January 2019 and merged with Brandwatch in May 2022.

With a commitment to innovation and a focus on providing actionable insights, Brandwatch serves a diverse clientele, including two-thirds of the Forbes 100 most valuable brands. The company's solutions are designed to help businesses navigate the fast-paced digital landscape, enabling them to make informed decisions and build stronger connections with their audiences.