Esri

Esri Tapestry Segmentation is a cutting-edge geodemographic solution designed to empower event marketers and professionals by providing unparalleled insights into audience demographics and lifestyles. Developed by Esri, a leader in geographic information systems (GIS), Tapestry Segmentation classifies U.S. neighborhoods into 67 distinct market segments based on socioeconomic and demographic characteristics.

This powerful tool enables event marketers to identify, understand, and engage target audiences with precision. By leveraging detailed data about age, income, education, lifestyle preferences, and housing patterns, event professionals can tailor marketing campaigns, optimize venue selection, and design experiences that resonate deeply with diverse communities.

Tapestry Segmentation also offers a hierarchical approach through its LifeMode and Urbanization groups, making it easy to align event strategies with specific community behaviors and geographic features. Whether planning a local activation or a large-scale event, marketers can rely on Esri’s robust datasets to craft compelling, data-driven strategies that enhance engagement, boost attendance, and maximize ROI.

With a commitment to accuracy and regular updates, Esri ensures that Tapestry Segmentation remains a vital resource for navigating the ever-changing landscapes of consumer behavior. By integrating this technology, event marketers can stay ahead of trends, build stronger connections with their audiences, and drive success in a competitive industry.