HappyOrNot Ltd.

Origin and Foundation:
HappyOrNot Ltd. was founded in 2009 in Tampere, Finland, by Heikki Väänänen and Ville Levaniemi. The company was created to help businesses and organizations capture real-time feedback with a simple yet effective solution for measuring customer and employee satisfaction.

Mission and Purpose:
HappyOrNot’s mission is to empower organizations to improve customer and employee experiences by providing real-time, actionable feedback through its innovative smiley-faced feedback terminals and analytics tools.

Key Markets and Genres Supported:
HappyOrNot serves:

• Retail and e-commerce businesses.
• Airports and transportation hubs.
• Healthcare facilities and offices.
• Event organizers seeking instant attendee satisfaction feedback.

Key Things Event Marketers Should Know:

• Instant Feedback: HappyOrNot’s terminals allow attendees to provide quick, anonymous feedback on their event experience.
• Real-Time Analytics: Monitor attendee satisfaction live and adjust operations as needed during the event.
• Simple and Engaging: The feedback terminals use smiley buttons to make it easy for attendees to share their opinions.
• Adaptable Solutions: Works well for entrances, food areas, booths, and other high-traffic zones at events.

Flagship Products:

1. Smiley Terminal™: Physical feedback kiosks with simple smiley buttons for collecting attendee satisfaction data.
2. Smiley Touch™: A touchscreen solution offering more detailed feedback collection, including comments.
3. HappyOrNot Analytics: A reporting tool for analyzing feedback trends and identifying areas for improvement.