Songkick

Origin and Foundation:
Songkick was founded in 2007 in London, UK, by Ian Hogarth, Michelle You, and Pete Smith. Initially created to help music fans track live performances by their favorite artists, Songkick has since evolved into a leading platform for concert discovery and ticket sales.

Mission and Purpose:
Songkick’s mission is to connect fans to the live music experiences they love by making concert discovery and ticket purchasing simple, personalized, and accessible.

Key Markets and Genres Supported:
Songkick focuses on:

• Music fans seeking live concert experiences.
• Artists and bands looking to promote their shows.
• Event organizers and venues in the live music industry.
• Festivals and touring acts across all genres.

Key Things Event Marketers Should Know:

• Fan Engagement: Songkick provides tools for personalized concert alerts and tour tracking, helping artists and venues connect directly with their fans.
• Global Reach: Songkick supports events worldwide, making it an ideal platform for promoting international tours.
• Seamless Ticketing: The platform integrates with major ticketing partners, simplifying the purchasing process for fans.
• Data Insights: Offers analytics to track fan interest and engagement, helping marketers optimize promotional efforts.

Flagship Products:

1. Songkick Concert Tracker: A fan-focused app for tracking favorite artists and discovering local concerts.
2. Artist Tools: Solutions for promoting tours, engaging fans, and selling tickets directly.
3. Ticket Integration: Partnerships with major ticketing platforms for seamless sales.
4. Songkick API: Allows integration of concert data into third-party apps and websites.