Square

Origin and Foundation:
Square was founded in 2009 in San Francisco, California, by Jack Dorsey and Jim McKelvey. It was created to empower small businesses with a simple, affordable solution for accepting card payments. Over time, Square has expanded its offerings to include a full ecosystem of tools for business operations and growth.

Mission and Purpose:
Square’s mission is to empower businesses of all sizes to succeed by providing accessible and innovative tools for payments, point-of-sale systems, and business management.

Key Markets and Genres Supported:
Square serves:

• Small to medium-sized businesses.
• Event organizers and vendors.
• Restaurants, cafes, and food trucks.
• Retail stores, service providers, and e-commerce businesses.

Key Things Event Marketers Should Know:

• Mobile and Versatile: Square’s portable payment solutions are perfect for pop-up shops, festivals, and food trucks.
• Customizable Tools: Offers features for event-specific needs, such as ticket sales, inventory tracking, and loyalty programs.
• Integrated Ecosystem: Includes options for online payments, marketing, payroll, and team management.
• Ease of Use: Designed to be intuitive, with minimal setup and training required.

Flagship Products:

1. Square Reader: A portable card reader for in-person payments.
2. Square POS: A point-of-sale system with inventory and sales tracking.
3. Square Online: Tools for creating online stores or selling event tickets.
4. Square Appointments: Scheduling and booking solutions for service-based businesses.
5. Square Marketing: Email and loyalty programs to engage customers and drive sales.