Toast

Origin and Foundation:
Toast was founded in 2011 in Boston, Massachusetts, by Steve Fredette, Aman Narang, and Jonathan Grimm. The company was established to provide restaurants with a modern, cloud-based point-of-sale (POS) system designed to streamline operations and enhance customer experiences.

Mission and Purpose:
Toast’s mission is to empower restaurants of all sizes to thrive by offering innovative technology solutions that simplify operations, improve service, and increase profitability.

Key Markets and Genres Supported:
Toast serves:

• Full-service and quick-service restaurants.
• Bars, cafes, and bakeries.
• Catering services and food trucks.
• Multi-location chains and franchises.

Key Things Event Marketers Should Know:

• Event Adaptability: Toast’s mobile-friendly POS system is ideal for catering, pop-ups, and event-based food service operations.
• Comprehensive Reporting: Offers detailed analytics to track sales, menu performance, and customer trends in real time.
• Integrated Solutions: Seamlessly connects with online ordering, delivery, and marketing tools.
• Customizable Features: Tailored solutions to fit the specific needs of food and beverage services at events.

Flagship Products:

1. Toast POS: A cloud-based point-of-sale system for streamlined ordering and payment processing.
2. Toast Go®: A handheld device for tableside ordering and payment, perfect for fast-paced events.
3. Toast Online Ordering: Tools to manage online and mobile orders with ease.
4. Toast Marketing: Email marketing and loyalty program tools to engage customers.
5. Toast Payroll & Team Management: Solutions for scheduling, payroll, and workforce management.