Origin and Foundation:
TouchBistro was founded in 2010 in Toronto, Canada, with the goal of revolutionizing the restaurant industry by providing innovative point-of-sale (POS) solutions. The company was created by Alex Barrotti, who envisioned a user-friendly, feature-rich POS system tailored specifically for food and beverage establishments.
Mission and Purpose:
TouchBistro’s mission is to empower restaurateurs with cutting-edge technology that simplifies operations, enhances customer experiences, and boosts profitability. The company focuses on delivering all-in-one solutions designed to streamline the unique challenges faced by the restaurant industry.
Key Markets and Genres Supported:
TouchBistro caters primarily to the food and beverage industry, including:
- Restaurants (fine dining, casual dining, quick-service, and fast-casual).
- Bars and nightclubs.
- Cafes and coffee shops.
- Food trucks and pop-ups.
- Multi-location restaurant groups and franchises.
Key Things Event Marketers Should Know:
- Event-Specific Features: TouchBistro offers tools to streamline food and beverage operations at event venues, including festivals, pop-up events, and catering services. Its mobile-friendly POS system allows staff to take orders and process payments on the go, perfect for high-demand event environments.
- Ease of Use: The platform is intuitive and designed with restaurateurs in mind, requiring minimal training for staff, making it a reliable choice for high-traffic events.
- Comprehensive Reporting: With detailed analytics and reporting tools, event organizers can track sales, customer trends, and inventory in real-time.
- Integration-Friendly: TouchBistro integrates with various payment processors and third-party apps, allowing seamless operations alongside event ticketing systems and loyalty programs.
Flagship Products:
- TouchBistro POS: The company’s signature iPad-based point-of-sale system designed specifically for restaurants, with features like table management, menu customization, and mobile payment processing.
- TouchBistro Reservations: A reservation and table management system that helps streamline guest experiences and optimize seating during peak hours.
- TouchBistro Payments: An integrated payment solution that offers secure and flexible payment options, including contactless and mobile payments.
- TouchBistro Loyalty: A customer engagement tool that allows restaurants to create customized loyalty programs, encouraging repeat visits and higher spend per customer.
- TouchBistro Marketing: A marketing suite designed to help restaurants attract new customers and retain existing ones through targeted campaigns.