8th Wall

8th Wall revolutionizes how augmented reality (AR) experiences are created and delivered. As a web-based AR platform, it eliminates the need for app downloads, making AR content instantly accessible through standard mobile and desktop browsers. This frictionless approach empowers event marketers to engage audiences with interactive and immersive experiences that enhance brand visibility and attendee interaction.

Key Features:

1. World Tracking (SLAM): Enables AR experiences that seamlessly integrate with the physical world, allowing users to interact with virtual objects in their surroundings.
2. Image Target Tracking: Anchors AR content to real-world images such as posters, banners, or product packaging, turning static materials into dynamic touchpoints.
3. Face Effects: Offers customizable face filters and interactive effects, ideal for engaging campaigns and branded activations.
4. Location-Based AR: Provides advanced tools for creating experiences tied to specific physical locations, perfect for venue-specific interactions or scavenger hunts.
5. No App Required: WebAR technology makes AR content easily accessible, reducing barriers to engagement and increasing adoption.

What Event Marketers Should Know:

8th Wall is a game-changer for event marketers aiming to deliver innovative and memorable experiences. By leveraging AR technology, event professionals can:

• Boost Engagement: Create interactive content that captivates attendees and enhances their overall experience.
• Add a Wow Factor: Use world and image tracking to transform event materials like tickets, signage, and displays into AR-enhanced touchpoints.
• Expand Reach: WebAR ensures accessibility without app downloads, enabling seamless sharing and greater audience participation.
• Create Location-Specific Experiences: Incorporate AR into event venues or activations for unique, on-site engagement.

With its cutting-edge features and user-friendly approach, 8th Wall empowers event marketers to elevate their campaigns and connect with audiences in immersive, meaningful ways.