AudienceView Professional
AudienceView Professional is a comprehensive ticketing solution designed for performing arts, nonprofits, and mid-sized venues. It combines ticketing with CRM and fundraising tools, providing seamless engagement options for patrons while tracking donor contributions and event attendance.
About the product
AudienceView Professional is an all-in-one ticketing and event management platform designed for small to medium-sized organizations, including theaters, performing arts centers, music venues, and universities. With tools for ticketing, marketing, fundraising, and customer relationship management (CRM), AudienceView Professional streamlines operations and enhances the customer experience. Its user-friendly interface and robust features make it a valuable tool for event organizers looking to optimize revenue and audience engagement.
Key Features:
1. Ticketing and Box Office Management:
- Sell tickets through multiple channels, including online, in-person, and mobile.
- Offer flexible ticket options like general admission, reserved seating, season passes, and VIP packages.
2. Event Setup and Customization:
- Create branded event pages with custom layouts, images, and descriptions.
- Set up multi-day events, recurring performances, or multi-venue ticketing with ease.
3. CRM and Audience Insights:
- Maintain detailed customer profiles, including purchase history, preferences, and interactions.
- Use segmentation tools to target specific audience groups with personalized communication.
4. Marketing and Promotions:
- Create and automate email campaigns for event announcements, reminders, and promotions.
- Offer discounts, promo codes, and early-bird pricing to boost ticket sales.
5. Fundraising and Donations:
- Enable one-time or recurring donations through the ticketing platform.
- Manage fundraising campaigns and donor relationships directly within the system.
6. Access Control and Mobile Ticketing:
- Validate tickets using barcode scanners or mobile apps for quick and secure entry.
- Provide mobile-friendly tickets with QR codes for a seamless attendee experience.
7. Reporting and Analytics:
- Access real-time data on ticket sales, revenue, and audience demographics.
- Generate custom reports to evaluate event performance and inform decision-making.
8. Membership and Subscriptions:
- Manage memberships and subscription packages to encourage loyalty and repeat attendance.
- Offer exclusive benefits like pre-sales, discounts, or access to special events.
9. Customer Support:
- Provide attendees with 24/7 customer support for ticket purchases and event inquiries.
Benefits for Event Marketing Professionals:
- Streamlined Operations: Manage ticketing, marketing, and fundraising from a single platform.
- Enhanced Audience Engagement: Build strong relationships with attendees through personalized communication.
- Increased Revenue: Boost ticket sales with targeted promotions and dynamic pricing strategies.
- Data-Driven Decisions: Use analytics and reporting tools to refine marketing strategies and improve event outcomes.
- Loyalty Building: Encourage repeat attendance with memberships, subscriptions, and exclusive offers.
Use Cases:
- Performing Arts: Manage ticketing, subscriptions, and donor relationships for theaters and arts organizations.
- Live Music Venues: Sell tickets for concerts and manage seating arrangements for intimate or large-scale performances.
- Community Events: Provide ticketing and fundraising solutions for local festivals, fairs, and fundraisers.
- Universities and Colleges: Handle ticketing for campus events, athletics, and performances while managing alumni donations.
- Conferences and Workshops: Offer flexible ticketing options and track attendee data for professional events.
AudienceView Professional is a powerful solution for event organizers seeking an integrated platform to manage ticketing, marketing, and audience engagement. Its robust features, ease of use, and scalability make it an essential tool for delivering successful and memorable events.