LivingSocial

LivingSocial is an online marketplace that connects consumers with deals on local events, activities, and experiences. As a platform focusing on discounted offerings, LivingSocial is ideal for event marketers looking to drive attendance by attracting price-conscious audiences. Its emphasis on localized promotions makes it a valuable tool for boosting visibility and ticket sales for events ranging from dining experiences and live entertainment to workshops and outdoor activities.

Key Features:

1. Event Promotion:

• Showcase events on LivingSocial with detailed descriptions, visuals, and promotional pricing to attract attention.
• Listings often feature discounts, exclusive deals, or bundled packages to incentivize ticket purchases.

2. Localized Marketing:

• Target specific geographic areas to promote events to a relevant, local audience.
• Ensure your event reaches users actively seeking activities in their area.

3. Deal Customization:

• Create unique promotions, such as limited-time discounts, VIP packages, or group ticket offers.
• Add value with perks like free merchandise, drink coupons, or early access tickets.

4. Seamless Ticketing Integration:

• Sell tickets directly through the platform with an integrated checkout process.
• Manage inventory and sales with real-time tracking tools.

5. Mobile-Friendly Platform:

• Reach users on the go with LivingSocial’s mobile app and responsive website.
• Events and deals are optimized for easy browsing and booking on smartphones.

6. Customer Engagement:

• Engage directly with LivingSocial’s active user base of deal-seekers and experience enthusiasts.
• Build brand awareness and drive repeat attendance with memorable deals.

Benefits for Event Marketing Professionals:

• Increased Attendance: Attract new attendees by offering appealing discounts or promotions.
• Targeted Audience: Focus on local consumers actively searching for events and activities nearby.
• Cost-Effective Marketing: Promote events at a fraction of traditional advertising costs through the platform’s established user base.
• Boosted Visibility: Reach LivingSocial’s large audience of deal-seekers for maximum exposure.
• Flexibility: Customize deals to align with your goals, whether it’s selling out tickets, increasing awareness, or introducing new audiences to your brand.

Use Cases:

• Food and Drink Events: Promote restaurant weeks, tastings, or brewery tours with exclusive discounts.
• Entertainment and Nightlife: Drive attendance for concerts, comedy shows, and theater performances.
• Workshops and Classes: Advertise discounted tickets for yoga sessions, art classes, or cooking lessons.
• Seasonal Activities: Highlight special deals for holiday markets, haunted houses, or outdoor festivals.
• Adventure Experiences: Offer discounted packages for zip-lining, escape rooms, or city tours.

LivingSocial is a powerful platform for event marketers looking to maximize attendance through strategic discounts and promotions. Its strong focus on local deals, user-friendly tools, and wide-reaching audience makes it an excellent choice for promoting events and attracting new attendees.