Ovation

Ovation by eTix is a CRM and marketing platform designed specifically for event organizers, venues, and live entertainment companies. Built to integrate seamlessly with the eTix ticketing system, Ovation provides tools for customer relationship management, targeted marketing, and data-driven insights. It empowers event professionals to engage audiences, increase ticket sales, and enhance customer experiences through personalized communication and robust analytics.

Key Features:

1. CRM Integration:

• Centralize customer data, including purchase history, demographics, and preferences, within a single platform.
• Use insights to build detailed attendee profiles and segment audiences for targeted marketing.

2. Email and SMS Marketing:

• Create and automate personalized email and SMS campaigns to promote events, share updates, and drive ticket sales.
• Use dynamic content to tailor messaging for different audience segments.

3. Audience Segmentation:

• Segment customers by ticket purchase behavior, event type, geographic location, and other criteria.
• Deliver highly targeted campaigns to increase engagement and ROI.

4. Data-Driven Insights:

• Access dashboards and reports to track marketing performance, ticket sales, and audience engagement.
• Identify trends and opportunities to optimize campaigns and event strategies.

5. Event Promotion Tools:

• Run promotional campaigns with discounts, pre-sales, or exclusive offers to boost ticket sales.
• Monitor the effectiveness of promotions with real-time analytics.

6. Marketing Automation:

• Automate recurring campaigns, such as event reminders, post-event thank-you messages, and loyalty rewards.
• Save time with pre-built workflows designed for common event marketing scenarios.

7. Seamless eTix Integration:

• Sync ticketing data from eTix directly into the Ovation platform for real-time access to customer and sales information.
• Ensure consistent data between ticketing and marketing systems.

8. Social Media Campaigns:

• Integrate with social media platforms to create and track paid and organic campaigns.
• Use audience insights to craft targeted ads and improve social media performance.

9. Loyalty and Rewards Programs:

• Recognize and reward frequent attendees with personalized offers, early access to tickets, or discounts.
• Build customer loyalty and encourage repeat attendance.

10. Custom Branding:

• Design branded communications, including emails, landing pages, and event updates, to reflect your event or venue identity.

Benefits for Event Marketing Professionals:

• Integrated Solutions: Simplify workflows with seamless ticketing and marketing integration.
• Personalized Engagement: Enhance attendee experiences with targeted, data-driven communication.
• Increased Ticket Sales: Drive revenue with automated and highly focused marketing campaigns.
• Actionable Insights: Leverage analytics to measure campaign performance and refine strategies.
• Loyalty Building: Strengthen relationships with frequent attendees and increase long-term retention.

Use Cases:

• Concerts and Live Performances: Promote shows with pre-sale campaigns, dynamic pricing, and personalized offers.
• Festivals and Multi-Day Events: Manage large audiences and target communications based on ticket types or attendance days.
• Sports Events: Engage season ticket holders and casual fans with loyalty rewards and exclusive promotions.
• Theaters and Performing Arts: Tailor campaigns to highlight specific productions or subscription packages.
• Community Events: Build stronger connections with local audiences through personalized outreach.

Ovation by eTix is a powerful CRM and marketing solution for event organizers seeking to enhance audience engagement, streamline operations, and increase ticket sales. Its integration with the eTix platform, combined with robust marketing tools, makes it an essential resource for delivering personalized, data-driven event experiences.