Passage

Passage is a versatile ticketing and event management platform designed to simplify ticket sales, attendee management, and event promotion. Tailored for events like festivals, concerts, haunted attractions, and niche markets such as esports and fitness classes, Passage offers robust features with a focus on flexibility, branding, and ease of use. Its tools help event organizers manage operations efficiently while enhancing the attendee experience.

Key Features:

1. Customizable Ticketing:

• Sell tickets online, in-person, and via mobile devices with a user-friendly interface.
• Support various ticket types, including general admission, VIP, reserved seating, and group passes.

2. Branded Event Pages:

• Create fully branded event pages with custom layouts, logos, and visuals.
• Embed ticketing widgets on your website or share links on social media.

3. Mobile Ticketing and Entry:

• Provide digital tickets with QR codes for seamless, contactless entry.
• Use Passage’s mobile app for on-site ticket scanning and attendee check-ins.

4. Flexible Payment Options:

• Accept payments via credit cards, mobile wallets, and cash, both online and at the event.
• Offer ticket buyers payment plans or reserved pay-at-the-door options.

5. Event-Specific Features:

• Customize ticketing workflows for specialized events like haunted houses, escape rooms, and esports tournaments.
• Offer time-slot ticketing for attractions that require scheduled entry.

6. Real-Time Analytics and Reporting:

• Monitor ticket sales, attendee demographics, and revenue performance in real time.
• Generate reports to assess event outcomes and refine strategies.

7. Promotional Tools:

• Run flash sales, offer promo codes, and enable group discounts to drive ticket sales.
• Integrate with social media platforms to boost event visibility and engagement.

8. Merchandise and Add-On Sales:

• Sell merchandise, concessions, or event add-ons alongside tickets to maximize revenue.
• Allow buyers to bundle tickets with exclusive packages or perks.

9. Access Control and Capacity Management:

• Manage entry with barcode and QR code scanning to ensure smooth operations.
• Monitor real-time capacity for safety and compliance at venues.

10. 24/7 Customer Support:

• Access dedicated support for both organizers and attendees to resolve ticketing or event inquiries promptly.

Benefits for Event Marketing Professionals:

• Ease of Use: Simplify ticketing and attendee management with an intuitive platform.
• Enhanced Branding: Customize event pages and ticketing workflows to match your organization’s identity.
• Revenue Growth: Maximize earnings with upselling opportunities, flexible payment options, and promotional tools.
• Real-Time Insights: Leverage analytics to monitor event performance and optimize marketing strategies.
• Flexible Solutions: Adapt to unique event needs with tailored features and workflows.

Use Cases:

• Festivals and Concerts: Manage ticketing for live music events and cultural festivals with VIP and general admission options.
• Haunted Attractions: Offer time-slot ticketing and immersive packages for haunted houses and escape rooms.
• Sports and Esports: Simplify ticket sales for tournaments, fitness events, and gaming competitions.
• Community Events: Provide affordable ticketing solutions for fundraisers, fairs, and local gatherings.
• Workshops and Classes: Manage registrations and payments for educational or fitness sessions.

Passage is a robust and flexible ticketing platform designed to meet the needs of a wide variety of events. Its customizable features, real-time analytics, and seamless attendee experience make it a valuable tool for event organizers seeking to simplify operations and maximize revenue.