Sponsorship.com

IEG has been a pioneering force in the sponsorship industry since its inception in 1982. Founded by Lesa Ukman, the company introduced methodologies to measure the fair market value of sponsorships, transforming sponsorship into a vital marketing discipline. IEG offers a range of services, including sponsorship consulting, valuation, and industry leadership through its annual conference and publications. Their expertise spans various sectors, providing clients with data-driven insights to navigate the complexities of sponsorship and maximize returns on their investments.

Key Features:

1. Sponsorship Consulting: Provides strategic advice to help clients select and optimize sponsorship opportunities that align with their marketing objectives.
2. Valuation Services: Offers objective assessments to determine the fair market value of sponsorships, ensuring equitable and effective partnerships.
3. Industry Insights and Trends: Delivers up-to-date information on sponsorship developments through publications, reports, and an annual conference.
4. Training and Events: Hosts educational programs and events to enhance industry knowledge and professional development.
5. Resource Center: Maintains a comprehensive repository of tools, guides, and case studies to support sponsorship professionals.

What Event Marketers Should Know:

IEG's extensive experience and resources make it an invaluable partner for event marketers seeking to leverage sponsorships effectively. By providing accurate valuations and strategic consulting, IEG helps event organizers secure fair and beneficial sponsorship agreements. Their industry insights and training programs equip marketers with the knowledge to stay ahead of trends and optimize sponsorship activations, ultimately enhancing event experiences and achieving marketing goals.