Tessitura

Tessitura is an enterprise-level, integrated platform designed for arts and culture organizations, performing arts venues, museums, and cultural institutions. Known for its unified approach to ticketing, fundraising, marketing, and customer relationship management (CRM), Tessitura empowers organizations to enhance audience engagement, optimize operations, and maximize revenue. Its robust suite of tools is tailored to meet the complex needs of organizations focused on creating meaningful connections with their communities.

Key Features:

1. Unified Ticketing and CRM:

• Centralize ticket sales, donations, and customer data within a single platform.
• Offer flexible ticket types, including general admission, reserved seating, memberships, and subscriptions.

2. Membership and Subscription Management:

• Manage memberships and season subscriptions with tiered benefits and flexible payment options.
• Provide exclusive perks like early access to tickets or discounted pricing for members.

3. Fundraising and Donations:

• Integrate fundraising into ticketing workflows to encourage donations during purchases.
• Track donor activity and manage relationships to foster long-term support.

4. Customer Insights and Segmentation:

• Build comprehensive customer profiles, including ticket purchases, donations, and engagement history.
• Use advanced segmentation tools to target audiences with personalized marketing campaigns.

5. Marketing Automation:

• Automate email campaigns, reminders, and follow-ups to keep audiences engaged.
• Tailor communications based on audience preferences and past behavior.

6. Customizable Event Pages:

• Design branded event pages that reflect your organization’s identity and engage audiences.
• Embed detailed schedules, artist information, and ticket purchase options.

7. Dynamic Pricing:

• Optimize revenue by adjusting ticket prices based on demand and sales trends.

8. Real-Time Reporting and Analytics:

• Access dashboards to monitor ticket sales, donations, and marketing campaign performance.
• Generate detailed reports to inform decision-making and improve strategies.

9. Access Control:

• Streamline entry processes with barcode and QR code scanning for tickets.
• Monitor attendance and venue capacity in real time.

10. Mobile and Online Ticketing:

• Provide digital tickets and mobile-friendly purchasing options for a seamless customer experience.

Benefits for Event Marketing Professionals:

• Holistic Approach: Manage ticketing, marketing, and fundraising from a unified platform.
• Audience Engagement: Build lasting relationships with patrons through personalized communication and loyalty programs.
• Data-Driven Decisions: Leverage detailed analytics and audience insights to optimize campaigns and operations.
• Revenue Growth: Maximize income with dynamic pricing and integrated donation tools.
• Streamlined Operations: Simplify workflows for ticketing, memberships, and marketing in one system.

Use Cases:

• Performing Arts: Manage ticketing, memberships, and fundraising for theaters, ballets, and symphony orchestras.
• Museums and Cultural Institutions: Offer timed entry, group tickets, and memberships for exhibitions and events.
• Community Arts Organizations: Support local art initiatives with ticketing and fundraising solutions.
• Festivals and Multi-Day Events: Handle complex ticketing needs for large-scale cultural festivals.
• Universities and Alumni Engagement: Manage ticketing for campus events and cultivate donor relationships.

Tessitura is a comprehensive solution for organizations seeking to build meaningful connections with their audiences. Its integration of ticketing, marketing, fundraising, and CRM functionality makes it an invaluable tool for delivering impactful events and fostering long-term loyalty.