Webex Events (formerly Socio)

Webex Events (formerly known as Socio) is a robust event management platform that empowers event marketers to create immersive and engaging experiences for in-person, virtual, and hybrid events. With tools for registration, engagement, networking, and analytics, Webex Events enables seamless event execution while maximizing attendee satisfaction and ROI. Its flexibility and integration capabilities make it a top choice for event professionals managing events of all sizes.

Key Features:

1. Event Registration and Ticketing:

• Build customizable registration forms with multiple ticket types, including discounts and group rates.
• Integrate secure payment gateways for seamless ticket sales and attendee management.

2. Custom Event Websites and Apps:

• Design branded event websites and mobile apps to share schedules, speaker bios, and session details.
• Provide real-time updates and personalized agendas through the app.

3. Virtual and Hybrid Event Support:

• Host virtual sessions with live streaming, breakout rooms, and on-demand content.
• Manage hybrid events with synchronized tools for both in-person and virtual audiences.

4. Networking and Community Building:

• Facilitate attendee connections with networking features like matchmaking, chat, and meeting scheduling.
• Enable exhibitors and sponsors to engage with attendees through branded virtual booths.

5. Engagement Tools:

• Use live polling, Q&A, and gamification to keep attendees actively involved.
• Encourage participation with contests, leaderboards, and real-time feedback.

6. Onsite Event Solutions:

• Simplify check-ins with QR code scanning and badge printing.
• Manage session attendance and track capacity in real time.

7. Sponsor and Exhibitor Management:

• Provide sponsors with opportunities to showcase their brands through logos, banners, and virtual booths.
• Offer exhibitors tools for lead capture and analytics on attendee engagement.

8. Advanced Analytics and Reporting:

• Track metrics like registrations, ticket sales, engagement rates, and session attendance.
• Generate detailed post-event reports to measure ROI and optimize future strategies.

9. Integrations:

• Connect with popular CRMs, marketing tools, and video platforms like Salesforce, HubSpot, and Zoom.
• Use APIs to customize integrations for specific workflows.

10. Enterprise-Grade Security:

• Ensure data security and compliance with SOC 2 certification and GDPR compliance.

Benefits for Event Marketing Professionals:

• Enhanced Branding: Deliver cohesive and professional experiences with customizable websites and apps.
• Improved Engagement: Use interactive tools to create engaging and memorable experiences for attendees.
• Streamlined Operations: Manage registration, content, and attendee engagement in one platform.
• Data-Driven Decisions: Leverage real-time and post-event analytics to refine event strategies.
• Scalable Solutions: Adaptable for small gatherings, large conferences, or hybrid events.

Use Cases:

• Conferences and Summits: Manage complex agendas, hybrid attendance, and networking opportunities.
• Corporate Events: Streamline internal meetings, training sessions, and product launches.
• Trade Shows and Expos: Provide sponsors and exhibitors with engagement and lead capture tools.
• Fundraisers and Nonprofit Events: Simplify ticketing, donor engagement, and interactive activities.
• Educational Workshops and Training: Deliver interactive learning experiences with session recordings and engagement features.

Webex Events (formerly Socio) is a versatile and comprehensive platform for event marketers seeking to create impactful, engaging, and data-driven events. Its robust feature set, ease of use, and integration capabilities make it an invaluable solution for modern event management.